Cards Usage Manager (Rewards & Online) - Group Lifestyle Financing
- Singapur, Singapore
- Festanstellung, Vollzeit
- OCBC Bank
- 16 Aug 17
Cards Usage Manager (Rewards & Online) - Group Lifestyle FinancingRoles and Responsibilities:
• Work closely with internal stakeholders to formulate and drive loyalty, online and mobile platforms strategies and campaigns.
• Ensure sound cost management and relevance of Cards Rewards Programme
• Constant evaluation of cards loyalty system to ensure that it is capable to support card business growth.
• Manage end to end delivery of marketing campaigns within projected timeline
• Manage effective and beneficial working relationships with external merchants and partners
• Manage IT-related projects relating to rewards and usage platforms
• Strong digital marketing capabilities with 3+ years experience in developing and executing digital campaigns across paid, owned and earned media.
• Excellent communication and people management skills
• Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and data-driven thinking
• Project management skills