• Negotiable
  • Shanghai, China
  • Festanstellung, Vollzeit
  • Standard Chartered Bank China
  • 31 Jan 18

Retail Marketing Director - Priority and Business Banking

  • Standort: Shanghai, China
  • Gehalt: Negotiable
  • Art des Jobangebots: Vollzeit

Scope of Roles: This role is designated to lead the marketing unit of Priority and Business Banking, to develop and implement marketing strategies, carry out marketing campaigns addressing business priorities, driving business performance, in accordance with organizational and regulatory policies, and sound business practices, in the affluent and small business banking sector.


Leading the way in International Banking. We support the people and companies driving investment, trade and wealth creation across Asia, Africa and the Middle East. And our heritage and values are expressed in our brand promise - here for good. See our Brand and Values


We are currently looking for......Marketing Director - Priority & Business Banking

This role is designated to lead the marketing unit of Priority and Business Banking, to develop and implement marketing strategies, carry out marketing campaigns addressing business priorities, driving business performance, in accordance with organizational and regulatory policies, and sound business practices, in the affluent and small business banking sector.

Scope of Roles:
This role is designated to lead the marketing unit of Priority and Business Banking, to develop and implement marketing strategies, carry out marketing campaigns addressing business priorities, driving business performance, in accordance with organizational and regulatory policies, and sound business practices, in the affluent and small business banking sector.

Key Responsibilities / Challenges:

· Work closely with multi stream business leaders from segment, product, and frontlines, to determine key areas of focus for marketing campaigns
· Work to align at country, regional, and global level to ensure direction in line with short, medium and long term country development plans
· Maintain a keen understanding of industry issues and trends as they relate to brand, marketing and communication to create actionable marketing solutions for growing business
· Develop and execute integrated, multi-channel, thematic and tactical marketing and communication programs to promote brand and business performance
· Driving marketing excellence in campaign delivery, customer experience, content development, digital and social media, advertising and relevant media relations
· Work cross functionally to ensure all marketing and communications programs effectiveness and success based on financial, market and technology factors
· Keep up with market trend and allocate limited resources in a cost-effective manner
· Serve as an advisor to key stakeholders being supported for all marketing related aspects
· Explore partnership and alliance marketing opportunities to maximize brand impact
· Manage agencies and vendors on projects associated
· Direct, manage, and supervise the work of personnel and grow talents
· Lead through example and build the appropriate culture and values.


Selection Criteria:
The ideal candidate must be experienced in building and leading a marketing team with multiple business units operating on a global basis. This individual will be results-oriented and possess a demonstrated ability to set strategies and successfully execute to meet business growth goals, who typically possesses the following attributes:

· 15+ years experience in marketing, advertising, public relations, financial sector preferred
· 8+ years team management experience with potential to grow in trajectory to higher position
· Strong interpersonal, teamwork, organizational and workload planning skills
· Strong strategic thinking and leadership skills
· Ability to act independently and to take initiative passionate.
· Solid project management skills and detail-oriented
· Strong influencer and people developer
· Excellent sense in creative and communication
· a finely tuned blend of creativity and technical skills
· Risk-sensitive and Disciplined with policies, regulations, procedures


Proposition 1 - A diverse culture
We are committed to building a culture that fosters a diverse and inclusive environment that's free from bias, where everyone can realise their full potential and make a positive contribution. This is just one of our values that is expressed in our brand promise - here for good. Apply Now...


Proposition 2 - Rewarding good performance
To us, good performance is about much more than turning a profit. It's about showing how you embody our core values and mantra - here for good. And if you perform well consistently, we'll give you the rewards you deserve. Are you looking for a career that can expand your horizons? We have one..


Proposition 3 - Career development
If you're a bright mind with big ambitions, we'll actively encourage you to fulfil your potential. Thanks to our rich and varied international footprint, we can offer exciting opportunities working across different countries and cultures. Apply Now and take the next step in fulfilling your potential.