Für Recruiter

Digital Manager (f/m/d)

FRED Executive Search GmbH Zweibrücken, Deutschland
Gepostet vor 6 Tagen Flexibel Permanent ca. 80000
L
Gepostet von
Laura O'Neill
Recruiter
For our client, a premium fashion outlet shopping centre, we are looking for a Digital Manager (f/m/d).

Principal Activities

The Digital Manager is responsible for the coordination and professional implementation of the center’s annual digital strategy as well as for the implementation of all online operational activities. The digital strategy is developed together with the marketing director. Active participation in the "Customer Mix Leverage Strategy”. The Digital Manager reports directly to the Marketing Director.

 

  • Joint development of the site’s annual digital marketing strategy with the marketing director
  • Implementation of the digital marketing strategy with the support of the CRM and Digital Manager
  • Further development of the digital “shopping” experience of the Zweibrücken site in all digital areas
  • Support in the implementation of the digital marketing strategy
  • Together with the digital team support and update of all digital channels including website as well as the creation of editorial content for the channels
  • Management of the digital and media agency as part of the digital activities
  • Regular reporting on the performance of digital channels to the line manager
  • Continuous optimization of digital channels with the support of the assigned team, available agencies and service providers
  • Planning, control and implementation of online marketing campaigns incl. performance analyses
  • Expanding the online presence via social media (e.B, Facebook, Instagram, LinkedIn, …) and development and implementation of social media initiatives
  • Monitoring of brand image in all relevant areas
  • Support in the further development of the “Fashion Club”
  • Monitoring consumer trends and deriving measures
  • General support of the Director Marketing in a wide range of projects
  • Monitoring, analysis of digital KPIs and preparation of regular reports
  • Administration

Competences

  • 3-5 years of experience in a similar position
  • First leadership experience
  • Independent and structured working methods
  • Strong and vibrant personality who works confidently and proactively autonomously
  • Ability to prioritize and meet deadlines
  • The drive to stay up-to-date on digital consumer trends and developments
  • Strategic mindset coupled with “hands-on” mentality
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