Head of marketing - blockchain & crypto-currencies

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Festanstellung, Vollzeit
  • Pure Search Hong Kong , EA Lizenz Nr.: 12S5954
  • 18 Jun 18 2018-06-18

My client is a US company expanding into Asia. They are comprised of engineers and financial technology experts who are building a global, decentralized, peer-to-peer trading network centred around Ethereum-based tokens. The Asia Marketing Lead will play a crucial role in defining and executing marketing and community building across Asia.

You must be excited about working in a fast paced industry at a company that has set out to change the world. We are looking for someone who is aligned with our ethos, understands the industry, is up to date on real time developments and has a passion to learn more. This person must be a pro executor, detail oriented, capable of wearing many hats, multitasking and moving fast!


  • Create and execute localized marketing strategies and campaigns for new product and platform launches across HK, China, Japan, Korea, and the rest of Asia
  • Come up with story ideas and leverage existing and new relationships with media, influencers, partners etc to identify and amplify opportunities
  • Manage relevant partners, agencies, and team members to ensure deadlines and deliverables are on track
  • Owning market analysis and gathering insight on industry activities across Asia
  • Tracking market-level KPIs and regional budgets
  • Maintain connectivity and alignment with the global marketing teams



  • Have a successful track record of being a marketing leader for other global B2B and B2C mandates, not necessarily related to Blockchain 
  • Have community building, project management, and event planning experience
  • Have exceptionally strong organizational skills and be incredibly detail oriented
  • Be excited about a fast paced and global work environment 
  • Be knowledgeable, and curious, about the Blockchain industry, landscape and competition
  • Be adaptable to the constant evolution of the industry 

This is a full time role based in Hong Kong but with occasional travel to the rest of Asia and the USA

Must be fluent in English and Chinese, with Japanese or Korean a plus