Marketing Manager, Marketing Performance - Global Marketing

  • Competitive
  • Hong Kong
  • Festanstellung, Vollzeit
  • HSBC
  • 16 Jan 19

Marketing Manager, Marketing Performance - Global Marketing

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager, Marketing Performance.

Principal responsibilities

  • Leading marketing performance across Asia Pacific, to ensure optimization of marketing initiatives, and alignment to business priorities.
  • Ensuring the customer is at the heart of everything we do.
  • Providing recommendations based on strong performance data to influence future planning and investment decisions.
  • Reviewing existing and setting new techniques for marketing performance evaluation at each of the key stages of the customer journey.
  • Setting targets for the achievement of best in class marketing status.
  • Developing marketing dashboards and tools to provide visibility of the identified performance metrics including return on investment, effectiveness, brand metrics etc.
  • Identifying and analysing key datasets and reporting on performance metrics to contribute and drive overall marketing performance.
  • Anticipating and managing internal and external change, defining the way in which it creates opportunities and identify how marketing can affect this.
  • Driving and leading a high performance marketing culture.


Qualifications
Requirements
  • Degree level qualification in marketing or business studies preferred.
  • Proven understanding and practical experience in marketing performance, with a strong digital marketing background and analytical skills.
  • A strategic thinker with demonstrated commercial acumen and understanding of digital commerciality,
  • Commitment to putting the customer at the heart of all development activities.
  • Proven ability to work with teams across multiple sites, on multi-function projects demonstrating excellent relationship building skills, and the ability to influence leadership teams.
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment and delivering success.
  • Ability to think innovatively, shaping and communicating new concepts.

You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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