Sr. Salesforce Marketing Cloud Admin Sr. Salesforce Marketing Cloud Admin …

Ameriprise Financial, Inc.
in Gurgaon, Haryāna, Indien
Festanstellung, Vollzeit
Seien Sie der erste Bewerber
Competitive
Ameriprise Financial, Inc.
in Gurgaon, Haryāna, Indien
Festanstellung, Vollzeit
Seien Sie der erste Bewerber
Competitive
Sr. Salesforce Marketing Cloud Admin
Job Description

- Develop and maintain the Salesforce and Marketing Cloud platform to ensure continued delivery of innovative, high-quality solutions to meet business needs.
- Acting as the liaison between various internal groups, the SFMC Administrator will be responsible for the executing on the day-to-day configuration, support, maintenance and improvement of our CRM platform.
- SFMC campaign optimization, Salesforce customization and campaign testing.
- Supporting campaigns on SFMC, including Journey Builder, Automation studio and Email Studio.
- Engage with business, gather requirements, conduct ongoing support, do user training, business analysis and activities for enhancements, upgrades

Responsibilities

• Create, launch and execute marketing journeys/campaigns in Journey Builder for Email & SMS campaigns, and integration across landing pages, websites, and other marketing channels.
• Develop reports, dashboards, and processes to continuously monitor data quality and integrity. Execute data migration/cleansing projects.
• Proactively identify and implement operational and technical improvements and enhancements that drive sales productivity and improve customer experience
• Measure and report performance of all digital marketing campaigns
• Support testing and ensuring quality of the software is maintained as per the requirements

Required Qualifications

• Overall experience of 4 to 7 years. Experience working in an Agile/Scrum environment.
• Highly experienced with Salesforce Marketing Cloud including Journey Builder, Journey Creation, Data Extensions and Amp Script.
• Hands-on experience in SFMC campaign optimization, Salesforce customization and campaign testing
• Knowledge of Audience Builder and Interactive Studio, standard internet and email technologies.
• Ability to quickly acquire new technical expertise within the SFDC platform
• Strong knowledge of HTML, JavaScript, CSS and Amp Script to edit HTML based email template design and landing pages in SFMC
• Demonstrated skill and expertise in working with cross functional teams. Excellent communication skills with the ability to collaborate with multiple stakeholders.

Preferred Qualifications

Salesforce Marketing Cloud Administrator certification
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