Loan Products Marketing Manager

  • Competitive
  • Kuala Lumpur, Federal Territory, Malaysien
  • Festanstellung, Vollzeit
  • OCBC Bank (Malaysia) Berhad
  • 23 Sep 17

Loan Products Marketing Manager

Job Responsibilities:

A cross-functional role overseeing marketing activities for Loan products, with a particular focus on the Cards & Payments business. You will:
• Partner closely with Consumer Lifestyle Finance product managers to plan, develop and launch marketing programmes to drive customer acquisition and utilization
• Manage internal stakeholders (e.g. Advertising Clearance Committee, Contact Centre) and external partners (e.g. agency partners, lettershoppers, email/SMS blasting vendor and printers) to ensure prompt end-to-end execution of marketing activities
• Develop differentiated customer value propositions for key Consumer Lifestyle Finance product & services that resonate with our target audience and align with the OCBC Brand
• Work closely with our Group Customer Analytics & Decisioning (GCAD) and Market Research teams to turn insights into actionable initiatives
• Build advocacy amongst OCBC Employees through Internal Marketing
• Ensure full compliance of procurement processes, campaign fulfilment requirements, campaign expense controls, and brand, regulatory and statutory guidelines on advertisement and promotional materials.

Qualifications
Job Requirements:
• Minimum 3 years of working experience relevant to marketing or product management
• Excellent communication and people management skills
• Strong project management and problem-solving skills
• Self-motivated and resourceful
• Ability to think outside the box