• Competitive
  • Singapur, Singapore
  • Festanstellung, Vollzeit
  • OCBC Bank
  • 2018-06-23

Digital Marketing Manager, Global Enterprise Banking

Digital Marketing Manager, Global Enterprise Banking

Digital Marketing Manager, Global Enterprise Banking

About OCBC
Having purpose and making a real impact drives what we do at OCBC, for our customers, colleagues and the community. People count on us to deliver an amazing banking experience, but more importantly one that is uncomplicated and complements their changing lifestyle and business needs. Our employees are the architects that make this all possible; they are high performing individuals and teams, experts in their field and above all believe in our purpose and commitment to customers.
Our community of game changers at OCBC builds for the future; think Ambitious goals, act with a strong Belief and execute with Courage and agility to drive impact. These ABCs sit at the centre of our culture of change and innovation.

What you'll do
Work with business stakeholders to understand business goals and key priorities and
1. develop end-to-end digital marketing strategy across Bought, Owned & Earned media
2. manage digital transformation projects' or new business IT initiatives' rollout roadmap & workflow
Develop digital marketing scorecard and report on lead generation results, analyze digital marketing KPIs and optimize to ensure ROI is met
Test & learn new digital marketing tactics develop best practice sharing
Track campaign performance with Google Analytics and work with Analytics team to generate insights and provide recommendations
Understand Commercial Banking range of products and services and develop key positioning proposition
Manage & build up digital & social agencies partners in their understanding of B2B marketing
Evaluate digital solutions proposed by IT, vendors/partners and make necessary recommendations
Conduct/manage user acceptance test, develop rollout plan and complete implementation activities
Support smooth rollout of enhancements, manage pre and post implementation activities, train frontline teams and develop processes with operations teams
Manage overall digital & project budget and demonstrate effective allocation


*LI-EN

Qualifications
What you bring
Bachelor degree in Marketing, Communications, Interactive Digital Media
Min. 8 years working experience
Strong knowledge in SEO, SEM, Social Media, Content Marketing, Google Analytics,
Preferably with knowledge of website design, HTML5, UX
Familiar with internet and mobile technologies development and consumer trends
Proven experience in online/mobile banking product development and project management
Hands-on experience in developing user requirements, business analysis and managing user testing
Ability to communicate technical information to non-technical audiences
Preferably with banking experience
Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
Ability to self-motivate and work independently in a fluid environment and comfortable with multi-tasking
Strong writing skills necessary
Singapur, Singapore Singapur Singapore SG