Integrated Marketing Comms Portfolio Lead Integrated Marketing Comms Portfolio Lead …

Citi
in Singapur, Singapore, Singapur
Festanstellung, Vollzeit
Letzte Bewerbung, 14 Aug 20
Competitive
Citi
in Singapur, Singapore, Singapur
Festanstellung, Vollzeit
Letzte Bewerbung, 14 Aug 20
Competitive
Citi
Integrated Marketing Comms Portfolio Lead
Key Responsibilities:
  • Lead the digital acquisition marketing strategy, and implement best-in-class practices across paid and owned channels
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
  • Partner closely with the markets to help build country acquisition marketing plans and serve as an SME to evaluate & ensure efficient returns on their marketing budgets
  • Ensure effective implementation of the acquisition strategy across markets and continually identify opportunities to define target audience, optimize CPA and maximize return
  • Identify opportunities to test and learn marketing initiatives, including marketing innovation
  • Build a marketing evaluation framework to help review ROI by channel and opportunities for incremental marketing investment
  • Create scorecards to track performance, quickly identify/flag any shortfalls early and propose options to get back on track to achieving goals
  • Conduct deep-dives into specific areas and marketing topics that may warrant further investigation and provide data-driven, analytically sound recommendations on way forward
  • Share success and learnings across markets
  • Manage third party creative and media agencies to execute and deliver best in class marketing programs.
  • Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriateEstablish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Deliver key insights to business partners to continue to grow current and new portfolios
  • Lead a mobile-first approach, and design customer-centric digital sales experiences
  • Partner with data management platforms, information security teams and decision management teams across teams in Asia and EMEA
  • Partner with the product teams to engineer a communication framework relevant and impactful to the customer
  • Build relationships with, and leverage key marketing, creative automation platforms across Asia and globally
#singaporedigitalmarketing
Key Responsibilities:
  • Lead the portfolio marketing strategy, and implement best-in-class practices across paid and owned channels
  • Lead the development and execution of the social and content strategy, in partnership with global and country teams
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
  • Partner closely with the markets to help build country marketing plans and serve as an SME to evaluate & ensure efficient returns on their marketing budgets
  • Ensure effective implementation of the acquisition strategy across markets and continually identify opportunities to define target audience, optimize CPA and maximize return
  • Identify opportunities to test and learn marketing initiatives, including marketing innovation
  • Build a marketing evaluation framework to help review ROI by channel and opportunities for incremental marketing investment
  • Create scorecards to track performance, quickly identify/flag any shortfalls early and propose options to get back on track to achieving goals
  • Conduct deep-dives into specific areas and marketing topics that may warrant further investigation and provide data-driven, analytically sound recommendations on way forward
  • Share success and learnings across markets
  • Manage third party creative and media agencies to execute and deliver best in class marketing programs.
  • Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Deliver key insights to business partners to continue to grow current and new portfolios
  • Lead a mobile-first approach, and design customer-centric digital sales experiences
  • Partner with data management platforms, information security teams and decision management teams across teams in Asia and EMEA
  • Partner with the product teams to engineer a communication framework relevant and impactful to the customer
  • Build relationships with, and leverage key marketing, creative automation platforms across Asia and globally
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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - SG ------------------------------------------------------
Time Type : ------------------------------------------------------
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