Product Manager - Affluent Credit and Debit Cards Product Manager - Affluent Credit and Debit Cards …

OCBC Bank
in Singapur
Festanstellung, Vollzeit
Seien Sie der erste Bewerber
Competitive
OCBC Bank
in Singapur
Festanstellung, Vollzeit
Seien Sie der erste Bewerber
Competitive
OCBC Bank
Product Manager - Affluent Credit and Debit Cards
Description :
This role is responsible for the end-to-end development and management of the Affluent Credit and debit Cards portfolio in OCBC. The candidate will be responsible for the P&L of the portfolio, developing the value proposition, creating customer value and campaigns to drive acquisition and usage of the Affluent and Travel Cards products. It is critical for the candidate to be able to grasp and translate concepts into marketing and operational plans. The candidate will also need to understand competitor strengths and weaknesses to uncover opportunities to grow revenue and card utilization. The responsibilities also include:

  • Product positioning - planning and execution of customer programmes, develop an understanding of market trends, including risk, fraud and regulatory constraints, and competitor capabilities etc to develop a differentiated and value-based proposition to drive product value and ultimately maximize profitability
  • Customer insight - leverage on data to drive engagement and product differentiation
  • Product Marketing - plan and oversee new campaigns/offers to engage/acquire customers with exclusive privileges and experiences on a timely basis
  • Process/System capabilities - readiness to acquire system knowledge in product parameter set ups and backend maintenance which may include designing processing flows to enable/better customer experience
  • Customer Service Management - Be comfortable in managing feedback and resolve customer related issues directly and/or through bank touchpoints
  • Stakeholder management - Good stakeholder management skills is required to manage both internal and external stakeholders to drive business goals


Qualifications
Requirements:
  • Business, Economics and/or Marketing Degree
  • Ability to work under pressure
  • Comfortable with numbers and data analysis
  • Results-oriented and customer centric
  • Experience in Affluent Cards Product Management would be a plus
  • Can work well in a team and as an individual contributor
  • Excellent people and communication skill with all levels of stakeholders
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