Demand Generation Manager

The Opportunity

• Delivering marketing qualified leads and conversion to revenue
• Optimising the quality/ quantity of sales qualified leads via the Recruiter Hub
• Building brand awareness with senior decision makers for eFinancialCareers core markets
• Delivering transparency on key b2b initiatives internally

Responsibilities 

The demand generation manager will be working in a matrix environment, working across a number of functions to include sales, content, customer success, product, technology and editorial.

• Building and executing b2b demand generation campaigns across – web/email/social media (organic & paid), to deliver marketing qualified leads
• Driving results across the entire funnel; awareness/ consideration, conversion, and retention using a test-and-learn approach
• Working with sales to ensure SLA-based following up of leads and conversion to revenue
• Evaluating digital marketing campaigns and driving optimised results
• Working with the content manager to define themes addressing key pain points for customers and articulating these themes into a compelling customer content
• Driving account-based marketing initiatives for global accounts
• Owning the lead scoring/ nurture programme and making recommendations based on results
• Tracking, measuring, and developing a reporting cadence on marketing and sales metrics across all programs to internal stakeholders
• Owning a fixed annual marketing budget and manage ROI of spend

Essential Requirements - skills, attributes, experience

• 5-7 or more years of proven B2B work experience within a high preforming growth business
• Developed, managed and reported on online demand generation strategy, tactics and processes
• Experience of the full multimedia marketing mix (email/ web/ social media)
• Proven track record working with sales teams to increase conversion to revenue
• Outstanding attention to detail with excellent organisational and communication skills
• Strong sense of urgency, adaptability, flexibility, and resourcefulness
• Superb written and verbal communication skills
• Creative skills and the ability to work and adhere to brand guidelines
• Organised, data-driven and outcome-oriented approach to all work
• Experience of working with third party suppliers – design, research, events
• Experience of using Marketo and Salesforce

Competencies

• Commercial mindset with a proven track record of delivering demand generation initiatives that have a positive impact for the success of the business
• Collaborative, supportive and learning-based approach to work
• Outstanding project management skills with the ability to manage multiple projects simultaneously and deliver on-time results
• Excellent written, presentation, and verbal communication skills
• Customer centric focus

Qualifications

• Bachelor’s degree or equivalent work experience in related field

Desirable/Nice to Have

• Working knowledge of Knack
• Experience of On24