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Demand Generation Manager

eFinancialCareers Global London, Vereinigtes Königreich
Gepostet vor 3 Tagen Hybrid Permanent £1 - £52k
Gepostet von
Sophie Davies
HR Generalist
Our goal is to be the space to inspire and grow exceptional careers in financial services and tech. We enable the connection of skilled candidates to opportunities with the biggest employers. We help candidates build their careers and recruiters to engage with, source and hire the people they need.     We are a diverse company by design and we welcome applications from people of all backgrounds. We work in a collaborative environment, share ideas and question the traditional. This is your opportunity to play a pivotal role in transforming eFinancialCareers into a world-class recruitment marketplace based on data and automation.


The Opportunity

  • Delivering marketing qualified leads and conversion to revenue
  • Optimising the quality/ quantity of sales qualified leads via the Recruiter Hub
  • Building brand awareness with senior decision makers for eFinancialCareers core markets
  • Delivering transparency on key b2b initiatives internally



The demand generation manager will be working in a matrix environment, working across a number of functions to include sales, content, customer success, product, technology and editorial.

  • Building and executing b2b demand generation campaigns across – web/email/social media (organic & paid), to deliver marketing qualified leads
  • Driving results across the entire funnel; awareness/ consideration, conversion, and retention using a test-and-learn approach
  • Working with sales to ensure SLA-based following up of leads and conversion to revenue
  • Evaluating digital marketing campaigns and driving optimised results
  • Working with the content manager to define themes addressing key pain points for customers and articulating these themes into a compelling customer content
  • Driving account-based marketing initiatives for global accounts
  • Owning the lead scoring/ nurture programme and making recommendations based on results
  • Tracking, measuring, and developing a reporting cadence on marketing and sales metrics across all programs to internal stakeholders
  • Owning a fixed annual marketing budget and manage ROI of spend


Essential Requirements - skills, attributes, experience

  • 5-7 or more years of proven B2B work experience within a high preforming growth business
  • Developed, managed and reported on online demand generation strategy, tactics and processes
  • Experience of the full multimedia marketing mix (email/ web/ social media)
  • Proven track record working with sales teams to increase conversion to revenue
  • Outstanding attention to detail with excellent organisational and communication skills
  • Strong sense of urgency, adaptability, flexibility, and resourcefulness
  • Superb written and verbal communication skills
  • Creative skills and the ability to work and adhere to brand guidelines
  • Organised, data-driven and outcome-oriented approach to all work
  • Experience of working with third party suppliers – design, research, events
  • Experience of using Marketo and Salesforce


  • Commercial mindset with a proven track record of delivering demand generation initiatives that have a positive impact for the success of the business
  • Collaborative, supportive and learning-based approach to work
  • Outstanding project management skills with the ability to manage multiple projects simultaneously and deliver on-time results
  • Excellent written, presentation, and verbal communication skills
  • Customer centric focus


  • Bachelor’s degree or equivalent work experience in related field

Desirable/Nice to Have

  • Working knowledge of Knack
  • Experience of On24
Job ID  DGM - Marketing
London, United Kingdom
92 Angestellte HR & Recruitment
eFinancialCareers is the world’s leading financial services careers platform, and the place to go to connect and engage with talent. eFinancialCareers...
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