My client is a bespoke online trading and FX organisation, looking to hire an individual to take ownership of all brand content across website, social media, email and digital marketing channels, and ensure consistency through creating brand value proposition. This is a key role that offers lots of visibility to senior stakeholders across the business and unprecedented career progression opportunities.
Key responsibilities include:
- Working with key stakeholders across the business regionally to develop a clear content strategy across websites, customer communications, platforms, and application forms in alignment with brand proposition
- Liaising with marketing, development and product teams to manage content proposition
- Build a KPI driven and prioritised roadmap to deliver optimised content, and communicate content roadmap to all stakeholders
- Having an understanding of SEO best practice to ensure SEO value is realized through content
Skills, Competencies and Experience required:
- 3-6 years minimum working in a Copywriter/Writer capacity
- Experience working in the spread betting/CFDs industry is essential
- An understanding of writing copy in addition to SEO best practice
- Expertise writing digital content across multi channels and platforms (video, radio, storyboard)
- Driven with excellent communication skills
- Ability to work in a fast-paced and dynamic environment
Keywords: Copywriting, SEO, Web Content, Marketing, Leveraged Trading, Digital, Content, Content Management, Financial Services, Trading, FX, CFDs, Events, Campaigns, Spread Betting, Social Media, Email Marketing, Digital Marketing, Brand, Content Strategy, Copywriter, User Journey, Direct Marketing, Communication, Video Content, Radio Content
If you would like to find out more please send your CV to seross@astoncarter.com)
