Digital Marketing Manager, Europe

  • £65000-£70,000
  • London, England, Großbritannien London England GB
  • Festanstellung, Vollzeit
  • William Blake Consulting Ltd
  • 07 Aug 18 2018-08-07

The Digital Marketing team is responsible for delivering all online services for the business including 19 regional websites (excluding US), email campaigns and social media. The successful candidate will play a hands-on role to ensure the efficient, timely and cost-effective delivery of all aspects of our online presence. Key to success will be the development of positive, constructive and flexible relationships with colleagues, clients and suppliers.

  • Upload and edit of website content as briefed by internal content owners including, but not limited to, European Channel Marketing teams, Corporate Communications, Legal, IT and HR.
  • Manage large work volumes by liaising with key clients on timescales, progress, sign off and deploying the changes live.
  • Responsible for the quality control of all digital updates to ensure they are of a high standard.
  • Using our content management system to build and maintain web pages and other digital content, working with the Digital Marketing Executive and Senior Digital Marketing Executive.
  • Managing the web calendar so all BAU activity is logged for audit purposes and that the Head of Digital Delivery and key clients are informed of all activity in progress.
  • Build and maintain relationships with Senior stakeholders, project sponsors and internal stakeholders with a vested interest or support facilitation of Digital projects.
  • Main point of contact for all Northern and Southern Europe campaign activity and briefings, attend stakeholder meetings providing updates on digital and performance against KPIs.
  • Responsible for producing and owning monthly reports/analysis on the performance of European email campaigns. Work with the Senior Digital Marketing Executive to combine with website and analytics reports and use that information to enhance our e-communication strategy.
  • Operational delivery of outbound email communications and input into email designs to support online communications.
  • Manage all BAU requests and implement them accordingly.
  • Distribution of thought leadership, news and foundation activity on our website and social channels
  • Supporting Head of Digital Delivery on any ad-hoc projects and campaigns as required.
  • Working with the Senior Digital Marketing Executive to produce research reports into latest Digital trends and competitor analysis

Essential skills

  • Experience of managing large-scale updating of corporate websites, both updating content personally and liaising with key internal clients on sign off and deployment of changes.
  • Working knowledge of HTML, previous exposure to HTML coding
  • Working knowledge of a content management system an advantage.
  • Experienced in creating email campaigns; knowledge of Exact Target (Marketing Cloud).
  • Advanced knowledge of Google Analytics an advantage
  • A high level of literacy and good attention to detail.
  • Experience of working within financial services an advantage
  • Fluent in 1 or more European language – Italian, German or Spanish  

Personal Attributes

  • Able to multi-task and balance competing priorities.
  • Highly organised and structured approach to planning and executing tasks.
  • A team player willing to get involved in all aspects of the business.
  • Excellent communication skills.
  • Highly computer literate.
  • High attention to detail.