• Festanstellung, Vollzeit
  • Schroders Investment Management
  • 2018-10-18
  • London, England, Großbritannien
  • Competitive
  • Vollzeit

Digital Marketing Specialist - Analytics & Insight

Digital Marketing Specialist - Analytics & Insight

Background

As a global investment manager, we help institutions, intermediaries and individuals meet their goals, fulfil their ambitions, and prepare for the future. But as the world changes, so do our clients' needs. That's why we have a long history of adapting to suit the times and keeping our focus on what matters most to our clients. Doing this takes experience and expertise. We bring together people and data to spot the trends that will shape the future.

To strengthen our commitment to meeting the clients' needs, Global Marketing is entering a period of rapid digital growth, whereby new technology, capabilities and data-driven insights are enabling us to engage clients with more relevant and personalised experiences based on their interactions and behaviours.

Responsibilities

To support this ongoing transformation, the Global Digital Marketing team is seeking an enthusiastic, knowledgeable and proactive individual to help drive the following areas:

• Apply data-driven insights to develop marketing initiatives and strategic capabilities
• Leverage key metrics and performance indicators to improve campaign activity
• Collaborate with channel Marketing and Content teams to influence key decision making
• Provide regional Marketing owners with best practice to enable devolved country support
• Produce reporting and commentary on audience engagement across digital channels
• Manage and ensure analytics platforms are fit for purpose to support the business needs
• Develop audience segments and personas to better understand client behaviours
• Work with Marketing and Technology teams to enhance data sets reporting capabilities

Experience

• Experience in a fast paced digital marketing team or customer analytics environment
• Preferable experience in financial markets and investment management
• Good hands-on understanding of web analytics tools, such as Google Analytics
• Collaborating on projects with colleagues and vendors across multiple geographies
• Knowledge of data curation and visualisation tools, such as Tableau
• Applying and presenting key metrics into a clear, informative piece of analysis
• Identifying valuable insights for marketing from underlying data sets
• Attention to detail with strong communication skills and a self-driven attitude