Senior Product Marketing Manager

  • Negotiable
  • London, England, Großbritannien
  • Befristete Anstellung, Vollzeit
  • HSBC Bank plc
  • 15 Feb 18 2018-02-15

If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Some careers shine brighter than others.

If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Private Bank seeks to be the leading international private bank for business owners and their families. It provides clients with wealth, business and family succession solutions in the largest and fastest growing markets around the world. At HSBC Private Bank, we put our clients at the centre of everything we do. With USD517 billion of total assets under management*, HSBC Private Bank is one of the largest international private banks.

We are currently seeking an ambitious individual to join our Private Banking team, working together with colleagues to define, manage and achieve divisional business targets.

The role holder is responsible for:

  • Working closely with business and Marketing partners to develop and execute integrated Marketing strategies to support revenue maximisation and market/wallet share for the strategic product or solution area, in alignment with the broader Business strategy
  • Being the subject matter expert on the strategic product or solution area within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets
  • Leading the delivery of the Marketing plans for the product or segment business, including leveraging internal and external resources to deliver Marketing activity
  • Determining, establishing and using appropriate financial and non-financial metrics to assess Marketing performance
  • Providing insight and expertise that contributes to product development and further client insight which drives the strategic conversation around how the product(s) from individual product businesses fit together to build client-centric solutions across the segment or sector or business they are dedicated to
  • Providing the regional and country teams with guidance on how best to support their relevant businesses in their respective geographies and have oversight of the Marketing initiatives delivered, in order to ensure that they align to the Global Marketing strategy

To be successful in the role, you should meet the following requirements:

  • Broad based business experience within a Financial Service based institution, preferably with focus on strategic marketing of Wealth Management, Wealth Planning Services, including developing product propositions, new product development and launch
  • Strong knowledge and understanding of private banking products and solutions.
  • Experience with brand development and delivery.
  • Demonstrated ability to identify customer and strategic needs that would drive the need to align wealth management and planning products with other product capabilities to deliver holistic, needs based solutions to customers
  • A range of Brand and Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi-channel high profile campaigns. This should cover experience of identifying the role of research, proposition development, communications, delivery and channel management.
  • Proven experience of working within teams over multiple sites.
  • Proven understanding of customer insights and their role in product development and delivery as well as communications development.
  • Ability to think innovatively, shaping and communicating new concepts.
  • Experience of managing agencies, driving for greater value and application of resource.
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
  • Proven ability to influence leadership teams and lead across functional teams to drive improvement
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
  • Commitment to putting the customer at the heart of all development and implementation activities

You'll achieve more when you join HSBC.

www.hsbc.com.uk/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hong Kong and Shanghai Banking Corporation Limited.