Deutsche Bank’s special new shoes
Deutsche Bank has launched some on-brand shoes.
Deutsche Bank employees wanting to demonstrate their own team spirit have been given the chance to wear a pair of custom Adidas Stan Smith tennis shoes Deutsche Bank colours.
The Deutsche Bank shoes are corporate blue rather than green, with a subtle Deutsche logo picked out in gold. They are on sale at €80, which appears to be the same price as normal uncustomised Stan Smiths; once upon a time, investment banks used to hand out this kind of promotional swag to anyone and everyone, but that was many efficiency drives ago.
The bad news for anyone seeking this must-have fashion item is that the DB shoes have apparently sold out their first production run of 3,000 pairs. This will leave Deutsche banker sneaker afficionados with the perennial dilemma – do you wear them for your government-permitted daily exercise, particularly now that tennis courts are opening up, or keep them “box fresh” to maintain their value? As yet, as far as we can tell, none of them are being sold on eBay, so it is not possible to say how big a premium the Deutsche branding will command in the secondary market, but surely the smart thing to do would be to wait until you at least have the opportunity to show them off to someone who recognises the logo.
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