Ad Operations Specialist (Programmatic Advertising)
Cognizant Kuala Lumpur, MalaysiaAd Operations Specialist (Programmatic Advertising)
Cognizant Kuala Lumpur, Malaysia
Job Description:
The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.
Key Responsibilities:
The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.
Key Responsibilities:
- Review and QC media plans; build orders in customer's proprietary ad server
- Handle creative asset submission and metadata entry
- Trafficking campaigns including tag implementation, targeting setup, and frequency capping
- Conduct thorough QA checks pre-launch and during campaign flight
- Activate campaigns and monitor pacing, flagging risks proactively
- Generate and deliver performance reports and billing reconciliations
- Collaborate with global teams and support 24/7 operations across time zones
- Any graduation - business or technical
- Minimum 2 years' and up to 6 years' experience in a similar role
- Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP).
- Experience with trafficking tools and reporting platforms
- Familiarity with workflow and CRM tools: Jira, Salesforce
- Understanding of CTV/OTT, video, and display ecosystems
- Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration
Job ID 00070099771
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