The top ten Ideal Employers in financial services, 2025
It’s that time of year again. Our Ideal Employer report is out, based on our Ideal Employer survey, which received over 15,000 responses and reflects where people say they would most like to work.
JPMorgan ranked top, but the rest of the top ten included fewer banks than before, and more consulting firms.
JPMorgan was closely followed by Big Four firm Deloitte, and then asset management firm BlackRock. This is the third year that JPMorgan ranked first, whereas Deloitte ranked 8th in 2024 and BlackRock ranked 4th.
Some firms dropped dramatically in this year’s rankings, with Goldman Sachs going from second to ninth, for example. While JPMorgan’s popularity reflected its strong ratings for pay and prestige, our other Ideal Employers rated higher for other perceived attributes such as flexible work, perceived impact on health, and innovation.
Second-place Deloitte, scored differently to JPMorgan, with above average scores on perceptions of flexible work and impact on health and lower scores on how interesting the work is, as well as the compensation.
Blackrock was rated 3% above the average on perceptions of pay, and 2% above the average on how interestingly the workload was perceived.
Firms like Goldman Sachs that were punished in this year’s rankings fell for a variety of reasons. Goldman Sachs was perceived as a well-paying and prestigious employer. But JPMorgan ranked higher for perceived health impact.
Several firms fell out of the top ten altogether this year, including HSBC, Allianz, and Citi, among others. They were replaced by consulting firms: McKinsey, EY, and PwC all joined the top ten this year.
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