Job Description

Join the American Express Card Acquisition team to drive new Card Member acquisition through digital marketing channels. You'll manage and optimize online campaigns, support the digital application journey, collaborate with internal teams and agency partners, and analyze campaign performance to deliver business growth.

We're looking for a degree holder with 3+ years of digital marketing experience, preferably in financial services or the credit card industry. The ideal candidate is analytical, execution-focused, experienced in paid digital channels, and able to manage multiple stakeholders in a fast-paced environment.

Responsibilities

• Optimize and monitor online channel performance to drive NAA (new card acquisition) for propriety products through eMGM and digital channels.
• Work with agencies and external partners to develop effective strategies, execution plan and performance tracking across online acquisition channels, including Display Media, Affiliates, Programmatic, SEM and SEO
• Optimize prospect journey (amex.com.hk) and acquisition microsites to drive better conversion and submit rate.
• Collaborate with Product teams and Brand & Loyalty to meet and exceed acquisition targets
• Manage online banner development and content update for acquisition microsite and amex.com
• Manage the development and timely production of marketing creative assets, including digital banners, eDMs, landing pages, and other promotional materials
• Manage eApply (digital acquisition journey) update and maintenance
• Support campaign codes setup to enable accurate reporting and campaign tracking
• Work closely with Central marketing teams to optimize campaign effectiveness and resource
• Manage acquisition campaign offer fulfillment
• Conduct weekly/monthly targeted channels performance tracking
• A&P and Invoice / payment management

Qualifications

• 3+ years solid digital marketing experience
• Degree in marketing or business related disciplines
• Solid digital marketing knowledge on Social Media platform, Search and Display Media
• Candidate with similar financial institutions / credit card industry background is preferred
• Solid experience to work with creative and media agency
• Strong Will to Win and passion to drive solid business results
• Understand emerging digital marketing tactics, channel metrics, industry best practices
• Ability to drive execution, optimize resources, and develop innovative solutions
• Analytical, sound business acumen, attention to details and processes
• Excellent communication skills and multi-tasking in matrix environment
• Able to work independently with self-motivation

About Us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About the Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.