Job Description

Reporting to the Marketing Manager or Marketing Director, the Marketing Specialist executes a variety of marketing and communications initiatives targeting external customers and clients, internal employees, and other stakeholders across assigned business units. The ideal candidate is a driven, self-motivated professional with knowledge and skills spanning a broad range of marketing and communications disciplines.

Responsibilities

• Supports the Marketing Manager, Marketing team, and other stakeholders in all aspects of marketing and communications efforts for assigned business units.
• Develops, designs, and maintains client-facing, sales, and executive presentations, transforming complex information into clear, visually compelling content using approved brand templates and guidelines.
• Collaborates with the Global Creative team on complex design requirements while independently managing the design, formatting, and maintenance of presentations.
• Oversees and executes effective social media strategies for assigned business units.
• Develops and executes internal communications initiatives in partnership with executives and other leaders.
• Conducts market research and analysis across multiple industry sectors; monitors industry statistics, trends, and competitive information.
• Creates marketing, editorial, and thought leadership content. Owns the content development process from concept through completion, including collaborating with subject matter experts, writing content, engaging with the creative team, and facilitating reviews.
• Partners with stakeholders across the business and the Marketing team to develop sales collateral, including presentations, brochures, and other marketing materials.
• Oversees the inventory and management of marketing collateral and promotional materials.
• Assists with the distribution of sales collateral and marketing materials.
• Supports Sales and Account Management teams with marketing and communications initiatives, proactively identifying needs and implementing effective solutions.
• Assists in the development of public relations materials, including news releases, and participates in activities supporting the company's public relations program.
• Supports the successful planning and execution of events.
• Executes email marketing campaigns and lead generation/lead nurturing initiatives.
• Maintains and manages information within marketing databases, email marketing platforms, and CRM systems.
• Manages projects and initiatives as assigned.
• Performs other duties as assigned by management or senior leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field required; or an equivalent combination of education and relevant experience.
• Minimum of 3-5 years of experience in a corporate marketing or communications environment, preferably supporting B2B and sales-driven organizations.
• Ability to collect and condense technical information into clear, concise messages.
• Highly organized with a proven ability to manage projects, meet deadlines, and maintain professionalism in a fast-paced environment.
• Proficiency in Microsoft Office applications, including Word and Excel.
• Advanced PowerPoint presentation design skills, including visual storytelling, information design, and content layout, with the ability to transform complex information into clear, professional, and visually compelling presentations.
• Working knowledge of Adobe Creative Suite and/or Canva.
• Experience with Salesforce or other CRM, email marketing, or marketing automation platforms preferred.
• Experience using Ceros or similar digital experience platforms preferred.
• Familiarity with a wide range of modern B2B marketing tactics.
• Exceptional copywriting, editing, and project management skills.
• Demonstrated success using social media as a business communication tool.
• Strong creativity, flexibility, and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to execute initiatives and deliver results within established deadlines.
• Excellent interpersonal skills, including diplomacy and tact.
• Limited travel may be required.
• Must complete continuing education requirements as established by Crawford Educational Services.