Job description

The Business Development Manager will be responsible for driving merchant growth and excellence for Alipay+ across North of Vietnam region. This role combines strategic planning with hands-on execution to ensure high-quality merchant coverage, strong POSM visibility, and consistent transaction growth.

Successful candidate is expected to own key market portfolios end-to-end-developing market strategies, managing ecosystem partnerships, and driving on-ground performance through close collaboration with internal teams and external partners.

This role requires a highly commercial, data-driven individual who is equally comfortable in the field as in strategic discussions, with a strong execution, accountability, and measurable results.

Key Responsibilities:

• Drive merchant excellence across high-potential commercial districts in Hanoi and key tourist cities in the North of Vietnam

• Develop and maintain country-level business plans, including market assessments, ecosystem mapping, commercial models, and TPV/GMV growth projections

• Lead and coordinate cross-functional teams (Marketing, Operations, Product) to manage strategic partnerships in the North of Vietnam, execute initiatives, and continuously improve merchant performance

• Collaborate closely with the Marketing team to design and execute high-impact campaigns, ensuring strong performance and continuous innovation in partner solutions

• Conduct regular field visits to key commercial districts and tourist corridors to assess on-ground execution, identify gaps, and ensure high standards of POSM visibility and merchant readiness

• Analyze transaction trends, merchant performance, and customer behavior to generate insights and recommend strategies to improve penetration, activation, and retention

• Assist in resolving operational issues, managing escalations, and maintaining stable transaction performance and partner satisfaction

Job Requirement

• 5+ years of experience in business development, partnership management, payment acceptance, merchant management, key account management, merchant acquiring, or field sales within payments, fintech, banking, or card schemes

• Strong understanding of the payments ecosystem, including acquiring business, QR payments, cross-border payments, e-wallets, and card schemes, with practical experience in merchant onboarding and activation

• Proven track record of managing and growing merchant portfolios, improving merchant performance (e.g., activation, retention, TPV), and driving on-ground execution excellence

• Ability to identify performance gaps at the merchant level and implement targeted actions to improve conversion, usage, and overall productivity

• Strong communication and stakeholder management skills, with the ability to coordinate across internal teams (sales, marketing, operations) and external partners to deliver results

• Fluent in English and Vietnamese (spoken and written). Mandarin would be a plus

• Data-driven mindset with the ability to analyze market trends, business performance, merchant-level performance, transaction trends, and customer behavior to support decision-making

• Self-motivated, hands-on, and comfortable operating in a fast-paced and evolving environment

• Willingness to travel as required to support partner and merchant relationships effectively.